Vignettes Whirlpool has launched a new “smart laundry detergent” called SWASH and we were more than happy to work alongside them and 9Rooftops to create some design and animation.
Our job was to bring a little fun into doing laundry while never losing track of three key words:
“SIMPLE, NEAT, AND PRECISE.”
We are delighted that Whirlpool and 9Rooftops trusted LUMBRE to adapt the project to a graphic, animated world.
thank you!
CREDITS: AGENCY: 9ROOFTOPS CREATIVE DIRECTORS: MICHAEL DUNN, RICHARD VETTER EXECUTIVE PRODUCER: MATT GEMMILL
LUMBRE: CREATIVE DIRECTOR: SERGIO SALEH EXECUTIVE PRODUCER: PABLO ENCABO ACCOUNT MANAGER: JEFF KEISEL ART DIRECTOR: ADRIANA CAMPOS LEAD ANIMATION: JULIÁN COOKE, JOSÉ CAMBARIERE ADDITIONAL ART DIRECTION, DESIGN AND ANIMATION: ATLÁNTICO 2D AND 3D ANIMATION: IGNACIO FARIAS SUNIER