Machine Brand it With Fire

BRAND ANIMATION

Machine Brand it With Fire

The creative process leaves a lot on the
cutting room floor. Sometimes it’s a
great idea but it doesn’t fit the project,
sometimes the client rejects it,
and sometimes you simply don’t have
time to explore it.

But every now and then an idea sticks in your craw after the project is finished and
you just have to do something with it.

We picked up a few ideas from different projects and put them together into this
video and feel much better now.

thank you!


LUMBRE TEAM
CREATIVE DIRECTOR: SERGIO SALEH
EXECUTIVE PRODUCER: PABLO ENCABO
ACCOUNT MANAGER: JEFF KEISEL
ART DIRECTOR: JOSÉ CAMBARIERE
LEAD ANIMATION: JOSÉ CAMBARIERE