JC BANK

World Cup 2026

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It’s a good thing the World Cup only comes once every four years because everything stops for a few weeks.

This year the people of Jordan are especially excited because they are playing in the World Cup for the first time.

We are excited for them!

Jordan Commercial Bank wanted to capture this excitement with a 360 campaign that includes sending fans to see a game.

In this animation, the traditional Jordanian Shemagh is not just a garment, but as a living, kinetic force—a red and white “ribbon of destiny” that carries the weight of a nation’s pride. 

This is a story of Identity in Motion.

Thank you!


LUMBRE
Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Account Manager: Jeff Keisel

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