# https://lumbre.tv > Lumbre ## Posts - [The San Francisco Museum of Modern Art](https://lumbre.tv/2022/05/18/the-san-francisco-museum-of-modern-art/): Designed by Norway-based practice Snøhetta, in collaboration with local firm EHDD, the 10-story concrete structure will compliment SFMOMA’s original, Mario Botta-designed, red-brick museum. Praesent sodales ante quam, eu dictum velit ornare quis. Aliquam elementum interdum elit, sollicitudin egestas libero bibendum a. Pellentesque blandit vel nisi et iaculis. Donec nec tristique arcu. Proin ac congue ante. Nunc in convallis metus. Donec luctus nisl augue, quis finibus lectus auctor nec. Cras sed rutrum lacus, eu eleifend sem. Proin faucibus consectetur metus in maximus. More free-to-the-public space, expanded education programs and an abundance of flexible performance-based gallery space. Donec sodales eros sed metus consectetur, ac dapibus […] - [Some Thoughts On Civilization with Mies van der Rohe](https://lumbre.tv/2022/04/11/thoughts-civilization-mies-van-der-rohe/): I will talk on civilization. But after a while I thought that was a very ambiguous title. It could mean a lot, it could mean the whole history of civilization. - [Snøhetta Unveils Final Design for Calgary’s Central Library](https://lumbre.tv/2022/03/04/snohetta-unveils-final-design-calgarys-new-central-library/): Snøhetta and DIALOG have released the final design for their competition-winning New Central Library in Calgary. At its mid-section, the building lifts to form an arched.. - [Ordos Art & City Museum by MAD Architects](https://lumbre.tv/2022/02/03/ordos-art-city-museum-mad-architects/): Designed by Norway-based practice Snøhetta, in collaboration with local firm EHDD, the 10-story concrete structure will compliment SFMOMA’s original, Mario Botta-designed, red-brick museum. - [Harbin Cultural Center](https://lumbre.tv/2022/01/14/harbin-cultural-center/): Influenced by both Chinese and Russian culture, Harbin is reputed as the music capital of the north. Different from other theatre buildings that are normally located in the urban center, Harbin Grand Theater will not act as an isolated landmark for the city, but a natural continuation of the human spirit. Praesent sodales ante quam, eu dictum velit ornare quis. Aliquam elementum interdum elit, sollicitudin egestas libero bibendum a. Pellentesque blandit vel nisi et iaculis. Donec nec tristique arcu. Proin ac congue ante. Nunc in convallis metus. Donec luctus nisl augue, quis finibus lectus auctor nec. Cras sed rutrum lacus, […] - [In Progress: Conrad Hotel by MAD](https://lumbre.tv/2021/12/03/progress-conrad-hotel-mad/): But far from the ambition of more than one hundred year ago, when people tried to challenge themselves with modern technology and future. - [Beijing's Extraordinary Projects: Hutong Bubble](https://lumbre.tv/2021/10/06/beijings-extraordinary-projects-hutong-bubble/): MAD’s proposal for the future Beijing 2050 was first revealed at its exhibition MAD IN CHINA in Venice during the 2006 Venice Architecture Biennale. - [Golden State Warriors Stadium](https://lumbre.tv/2021/08/11/golden-state-warriors-stadium/): The Golden State Warriors recently announced that Snøhetta and AECOM have been selected as the architecture team to design. - [Hello world!](https://lumbre.tv/2021/08/10/hello-world/): RTB VIGNETTES Swash by Whirlpool Vignettes Whirlpool has launched a new “smart laundry detergent” called SWASHand we were more than happy to work alongside them and 9Rooftops to create some design and animation. Our job was to bring a little fun into doinglaundry while never losing track of three key words: “SIMPLE, NEAT, AND PRECISE.” Vignettes Whirlpool has launched a new “smart laundry detergent” called SWASHand we were more than happy to work alongside them and 9Rooftops to create some design and animation. Color Palette ## Pages - [Thatch](https://lumbre.tv/thatch/): EXPLAINER VIDEO Thatch ✕ For Thatch, we created an animated explainer video in close collaboration with their marketing team, starting from the very first strategic conversations. Together, we defined the core message, shaped the narrative, and built a visual world that could grow alongside a young, evolving brand. At the time, Thatch was still developing their visual identity. Our challenge was to design something distinctive and memorable, while ensuring it felt naturally aligned with everything they had already created and flexible enough to support where their brand is headed next. Animated Case Study This project was a true end-to-end collaboration. […] - [Flavour](https://lumbre.tv/flavour/): CHANNEL BRANDING Flavour ✕ Expanding your culinary horizons by celebrating the extraordinary, the diverse & the one-of-a-kind. Flavour Network promises to entertain through different food perspectives that expand your palate: Unique stories and explorations from boundar- pushing experts who ofter a fresh take on all-things-food. Color Palette Typography Promo Toolkit Graphics Elements Idents thank you! Corus Entertainment LumbreCreative Director: Sergio SalehExecutive Producer: Pablo EncaboAccount Manager: Jeff KeiselArt Director: Estudio Charlie and Hola Bosque Additional Art Direction, Design and Animation: Estudio Charlie and Hola Bosque2d and Cell Animation: Estudio Charlie and Hola Bosque - [Home](https://lumbre.tv/homenetwork/): BRANDING DESIGN Home Network ✕ Inspiration from beloved, familiar “home heroes” who feel like family. Home Network promises to entertain and inspire with an experience that feel like “home” – uplifting journeys of discovery and transformation guided by your favorite and most trusted stars who feel like part of the family. Color Palette Typography Promo Toolkit Idents thank you! Corus Entertainment LumbreCreative Director: Sergio SalehExecutive Producer: Pablo EncaboAccount Manager: Jeff KeiselArt Director: Tercer Espacio and Adriana CamposAdditional Art Direction, Design and Animation: José Cambariere2d and 3d Animation: José Cambariere and Tercer Espacio - [Tastemade](https://lumbre.tv/tastemade/): BRANDING DESIGN Tastemade ✕ A Celebration of Discovery Tastemade is all about celebration a space where curious, creative minds come together. It’s a meeting place for people who are hungry for new experiences and unafraid to try something different. The Tastemade audience–our doers–are dynamic, social, and confidently non-conformist. They know what they like, but they’re always open to the unexpected. They don’t settle for the usual. They´re experimenters by naturecomfortable with taking risks, even if it mean not getting it right the first time. That’s what keeps them inspired and always on the lookout for fresh tips, ideas, and ways […] - [Caliente](https://lumbre.tv/caliente/): CHANNEL BRANDING Caliente TV ✕ When a Sports channel called Caliente comes to us needing a graphic identity based on the fire and passion of sports, it’s not like we can say no. Of course we were more than happy to share our flame with them. Where you are, you might want to turn up the AC before you hit play. If you’re watching this somewhere cold, we hope this heats you up. Color Palette Toolkit Toolkit Guides Brand Animation Thank you! ClientProductora TDS LUMBRECreative Director: Sergio SalehExecutive Producer: Pablo EncaboAccount Manager: Jeff KeiselArt Directors: José Cambariere & Adriana CamposAnimation Director: […] - [The Menage a Trois Trilogy](https://lumbre.tv/menagetrilogy/): BROADCAST COMMERCIALS The Ménage à Trois Trilogy ✕ We’ve created “Trois” Ménage à Trois Commercials to complete ourkaleidoscope Trilogy. Our Brief to explore and expland on the inspiration of the two reflecteddancers on the label. In our first commercial we featured two reds and a white. W1 In our second installment, we took a little license and only featured twowines (instead a trois) to give more time for the individual kaleidoscope to breathe and develop their flavor. W2 For our third installment we brought back the best moments of the previous two which had developed new and complex flavors after […] - [The Menage a Trois 3](https://lumbre.tv/menage3/): WINES 2022 Ménage à Trois 3 ✕ We’ve completed a Ménage à Trois kaleidoscope trilogy. Our brief was to take what we had done with the previous two commercialsand bring ot to another level as a kind of “Greatest Hits” Overcoming various challenges, we were able to bring what we learned on the technical side from the first two installments. Our goal was to heighten the romantic ambienceof the spot. Styleframes Thank you! Agency9Rooftops GroupVP Group Creative Director: Michael DunnCreative Directors: Jason Ferguson, Matt NadlerExecutive Producer: Matt Gemmill LUMBRECreative Director: Sergio SalehExecutive Producer: Pablo EncaboAccount Manager: Jeff Keisel Art Director: […] - [Sportia 2017](https://lumbre.tv/sportia2017/): PROGRAM PACKAGING Sportia 2017 ✕ We are back again with another refresh of TyC Sports Sportia. This is the fourth time we’ve redesigned the Argentine sports channel’s flagship news show. With over a 20-years relationship with TyC Sports, it is safe to say we understand the brief. This does, however, create another problem: IT’S DIFFICULT TO INVENT SOMETHING NEW AND NOT REPEAT OURSELVES. Being a sports news show, we began by looking for a graphic interpretation of how news and information is broadcast and spread in our current, multi-platform, multi-source world. The last two refreshes of Sportia were based on […] - [Radical](https://lumbre.tv/radical/): MUSIC BRANDING Radical ✕ Color Palette Logotype Thank you! LUMBRECreative Director: Sergio SalehExecutive Producer: Pablo EncaboAccount Manager: Jeff KeiselArt Director: José Cambariere3DArtist:José CambariereAnimation: José Cambariere - [Machine Brand it with Fire](https://lumbre.tv/machine/): BRAND ANIMATION The Machine ✕ The creative process leaves a lot on the cutting room floor. Sometimes it’s a great idea but it doesn’t fit the project, sometimes the client rejects it, and sometimes you simply don’t have time to explore it. But every now and then an idea stick in you craw after the project is finished and’ you just have to do something with it. We picked up a few ideas from different projects and put them together into this video and feel much better now. Styleframes Thank you! LUMBRECreative Director: Sergio SalehExecutive Producer: Pablo EncaboAccount Manager: Jeff […] - [Paso a Paso](https://lumbre.tv/pasoapaso/): PROGRAM PACKAGING Paso a Paso ✕ We created the packaging for the emblematic program “Paso a Paso” with our friends at TyC Sports. With this project we celebrated 25 years of working with one of our favorite channels! Color Palette & Typography On air Graphic Design lower third . windows . team rankings Thank you! TyC SportsCreative Director: Gonzalo Gomez BerardArt Directors: Javier Gori, Sandra PelligroExecutive Producers: Segio Dutchahatzky, Gustavo Pezzuchi LUMBRECreative Director: Sergio SalehExecutive Producer: Pablo EncaboAccount Manager: Jeff KeiselArt Direction & Deign: Adriana CamposArt Direction LUMBRE: José CambariereAnimation: José Cambariere - [Tiki totems](https://lumbre.tv/tiki/): JUST FOR FUN Tiki Totems No brief. No Feedback.No Deadline. ✕ We created this Tiki series for ourselves from ideas that we had floating around mixed with various whims that popped up through the process. The initial inspiration sprang out of thinking about the creative process. From there, we allowed it to evolve y develop freely without preconceived direction. Themes of cause and effect and both organic and inorganic machines began to develop. Various “Easter Eggs” and inside jokes also found their way in. Thank you! LumbreCreative Director: Sergio SalehExecutive Producer: Pablo EncaboAccount Manager: Jeff KeiselArt Director & Lead Animatior: […] - [Sportsnet Central](https://lumbre.tv/sportnet/): CHANNEL BRANDING Sportsnet Central ✕ Sportsnet Central is the flagship sports news program on Sportsnet in Canada. Airing multiple times, a day, it is the go-to source for the latest news from Canada’s #1 Sports Media Brand. They needed a clean, clear, modern visual identity that is robust and flexible enough to adapt to the enormous variety of sports they cover. We’ve build a lot of systems for sports news and sports channels over the years, but working with the team at Rogers Media was a particular pleasure. We had time to work closely with their creative, production and marketing […] - [CartoonNetwork](https://lumbre.tv/cartoonnetwork/): NETWORK IDS Cartoon Network ✕ Cartoon Network asked us to create a 3 IDs with cut downs for three of their shows. This created a great opportunity to put together an Argentine cell animation dream team and start brainstorming with Gabriel Fermanelli and everyone at Rudo Company. We came up with the idea of making music sequencer out of the characters and elements from the shows. With the talented musicians at Subtrópico, we imaged sounds for the movements of each element that could build up to create music. Ident N1 Ident N2 Ident N3 Cut Downs Moodboards 2D Thank you! […] - [Domingol](https://lumbre.tv/domingol/): PROGRAM PACKAGING Domingol ✕ Program Packaging for TyC Sports Domingol in Argentina. February is the real New Year in Argentina because it is when football starts again. We can’t think of a better way to kick off the year than with a project with our old friends at TyC Sports. We love working with them and appreciate their trust in us. The show’s name is portmanteau of Sunday (Domingo) and Goal (Gol) in Spanish so we decided to take the idea a little further visually and combine calendar with football. Typography The graphic system was optimized for Orad lower third […] - [Swash](https://lumbre.tv/swash/): RTB VIGNETTES Swash by Whirlpool ✕ Whirlpool has launched a new “smart laundry detergent” called SWASH and we were more than happy to work alongside them and 9Rooftops to create some design and animation. Our job was to bring a little fun into doing laundry while never losing track of three key words: “Simple, Neat, and Precise.” We are delighted that Whirlpool and 9Rooftops trusted LUMBRE to adapt the project to a graphic, animated world. Color Palette Thank you! 9RooftopsCreative Directors: Michael Dunn, Richard VetterExecutive Producer: Matt Gemmill LUMBRECreative Director: Sergio SalehExecutive Producer: Pablo EncaboAccount Manager: Jeff KeiselArt Director: Adriana […] - [Contact](https://lumbre.tv/contact/): CONTACT Sergio Saleh Creative Director & Co-Founder sergio@lumbre.tv Pablo Encabo Executive Producer & Co-Founder pablo@lumbre.tv Jeff Keisel Account Manager jeff@lumbre.tv - [About](https://lumbre.tv/about/): ABOUT LUMBRE* is a concept driven communication design studio that is committed to transmitting your message and values to the world. We help brands communicate in TV, digital and physical spaces through image, sound and action. We offer creative solutions to clients across the globe. We use our expertise in visual storytelling to bring brands to life in authentic and original ways. We work closely with our clients to tailor our creations to their operational and commercial needs as well as ensure we are capturing the identity of the brand. By finding the core truth of what differentiates your brand, we can […] - [Work](https://lumbre.tv/work/) - [Home](https://lumbre.tv/): WE ARE LUMBRE A multi-disciplinary creative studiobased in Buenos Aires that specializes in television and entertainment. [comment]: # (Generated by Hostinger Tools Plugin)