XTRM
2013 - Chello Multicanal - Channel Branding

XTRM is one of four channels LUMBRE rebranded for Spain’s Chello Multicanal. You can see our work for Sol Musica, Canal Cocina and Canal Decasa as well.
 
It is a movie channel dedicated to the action genre and therefore needed a graphics system that has some of the excitement of the movies. We coupled that with the idea that XTRM is the world’s toughest logo and came up with a system based on crushing impacts.
 
Despite our considered attempts, the XTRM logo withstands all the abuse we throw at it in each ID and remains unscratched. No animators were harmed during the branding of this channel.

PromaxBDA Africa 2013
PROMAX MUSE 
BEST TELEVISION IMAGE CAMPAIGN 
XTRM: THE TOUGHEST LOGO IN THE WORLD 
MULTICANAL IBERIA S.L.U 
GOLD

PromaxBDA Africa 2013
BDA ISIS 
CHANNEL BRAND OF THE YEAR
XTRM 
MULTICANAL IBERIA S.L.U 
SILVER
CREDITS:

Client: Chello Multicanal España

LUMBRE:
Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Art Director LUMBRE: Adriana Campos
Design: Adriana Campos, Andy Cambiasso, José Cambariere
3D Lead Animation: Damian Stricker, José Cambariere
3D Animation: Silvestre Rendón, Damian Stricker, José Cambariere
Architecture: Damian Stricker, Silvestre Rendón, Adriana Campos, Flor Patronis
2D Animation and composition: Dario Becher, Silvestre Rendon, Rodolfo Melian, Damian Stricker, José Cambariere
Sound Design: Marcela Turjanski