We are back again with another refresh of TyC Sports’ Sportia. This is the fourth time we’ve redesigned the Argentine sports channel’s flagship news show.
With over a 20-year relationship with TyC Sports, it is safe to say we understand the brief. This does, however, create another problem:
IT’S DIFFICULT TO INVENT SOMETHING NEW AND NOT REPEAT OURSELVES.
News arrive from all over travelling through cables, being set from satellites and when arrive they are organized and distributed through the current to your TV.
For this latest reinvention of Sportia, the concept has evolved to keep pace with the changes in the media environment. News no longer goes in one direction from journalist to the public. Citizen journalists are breaking stories, adding commentary, and redefining and redirecting the news via social media. the new graphics for Sportia captures this new dynamic of exchanging information graphically.
LUMBRE CREATIVE DIRECTOR: SERGIO SALEH EXECUTIVE PRODUCER: PABLO ENCABO ACCOUNT MANAGER: JEFF KEISEL ART DIRECTOR & DESIGN: ADRIANA CAMPOS ART DIRECTOR LUMBRE: JOSÉ CAMBARIERE ANIMATION: JOSÉ CAMBARIERE