2012 - FOX Sports LatAm - Program Packaging and Promo Toolkit

It goes without saying that FOX Sports Latin America takes football seriously. The Premier League is the world’s most watched football league and we wanted to capture the excitement and spectacle of the event. Each match is an occasion. 

It may seem painfully obvious, but one of the things that is unique about the Premier League is that it is English. We needed to blend its identity with that of FOX Sports. Pelé once said that England’s "Wembley is the cathedral of football. It is the capital of football and it is the heart of football." We took this idea, threw in a bit of English heraldry, and stirred in a bit of FOX Sports’ visual identity to create the appropriate level of drama.

Client: FOX International Channels Latin America
Creative Director: André Takeda
Art Director: Javier Cistari
General Producer: Magdalena Del Valle

Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Assistant Producer: Evelyn Robayo
Design and Animation: Adriana Campos, José Cambariere
2D animation in promo toolkit: Esteban Blazquez 
Music: Provided by client