PASO A PASO
2011 - TyC Sports - Program Packaging
After coming to LUMBRE in 2005 to repackage 5 of their shows, Argentine TyC Sports doubled down with 8 shows to reimagine. One of them was their flagship football highlights show, Paso a Paso.
This is a solemn responsibility as football is not just a sport in Argentina: it is a religion. A further challenge was that we had to ensure that the color palette we chose did not identify any specific team because that could potential spark a huge scandal for the channel.
TyC Sports Project Managers: Gonzalo Gomez, Martin Ferdkin, Javier Gori
Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Assistant Producer: Natalia Giuliano
Design and Animation: SifonDG
Sound Design: Carlos Cambariere