Mi TV
2011 – Televisión Digital Abierta - Channel Branding

MiTV is Television Digital Abierta Argentina’s TV guide channel. They tapped us to create the full branding of the channel. 

As it was a new channel, we built everything from the ground up including the structure of the channel, a segmentation system based on color to facilitate easy reading, a logo and a slogan. The graphic system needed to be information rich, readable, vibrant and colorful.
Credits:
Client:
Creative Director: Natalia Giuliano
Producer: Mara Feis

LUMBRE:
Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Assistant Producer: Evelyn Robayo
Design and Animation: Adriana Campos, Paula Vidal, Andy Cambiasso, Damian Stricker
Sound Design: Emilio Haro