2017 - Channel Branding
Mega is one of the most popular general entertainment channels in Chile. With the objective of becoming the undisputed of Chilean sports, they asked us to create a sub-branding for all their sports content.
Being a channel that aims to entertain the whole family together, it was important to strike a delicate balance between modern and dynamic design with comfort and legibility for the little ones just learning to read and their grandparents that left their glasses in the other room. At the same time, we needed to capture the spirit of Chile: the flag, the national jersey and the fans.
The package was created with 3D fabrics mixed with modern 2D graphics to create a system for all Mega’s sporting needs: IDs, Promos, in-game graphics, and program packagings.
We are confident that Mega will be in a great position and ready for the next FIFA Word Cup in 2018. We wish Chile luck (but not too much)!
Design and Postproduction Head, Marketing and Communications Manager: Sergio Poblete Sandoval
Design Projects Head, Press Director: Rodrigo Jarpa Lopez
Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Account Manager: Jeff Keisel
Art Director Lumbre: Adriana Campos
Producer: Fátima Requena
3D Lead: Julián Cooke
Art Director: Andrés Cambiasso
Additional design and animation: Estudio Atlántico
Reel Editor: Natalia Toth
Music for this reel: "Somos Sur" - Ana Tijoux