INVESTIGATION DISCOVERY
2012 - Discovery Networks - Launch Spot

In 2012 Discovery Networks Latin America acquired LIV Chanel with the intent of transforming it into Investigation Discovery (ID) Latin America. They approached LUMBRE to create a transitional ident that would announce this change.

Since Investigation Discovery is dedicated to crime and investigation themed programing, it offered us a lot of fun opportunities to visualize the format transformation as a murder and subsequent investigation of the old LIV logo that winds up with the new ID logo.
Credits:

Client:
Creative Director: Richard Gibson
Art Director: Adela Souto

LUMBRE:
Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Producer: Evelyn Robayo
Art Director: Jose Cambariere
Animation: Damian Stricker
Additional design: Paula Vidal, Andy Cambiasso

Sound design: Provided by client