EARTH DAY 2008
2008 - National Geographic Channels - IDs

For Earth Day 2008, National Geographic Channel made several IDs based on ecological facts. LUMBRE brought to life the fact that “Traffic in London moves at only 12KM/H. The same as 100 years ago.” with slot cars.
  
Naturally, this meant digging out our old sets and doing hours and hours of “research” on the floor.
Credits:
NatGeo & Fox International VP´s: Florencia Picco, Rafael Sandor 
NatGeo Creative Director: Emanuele Madeddu 
NatGeo Producer: Daniele Borgia 
NatGeo Branding Coordinator: Maricruz Castillo Merlo 
Creative Director and Project Manager: Sergio Saleh 
Executive Producer: Digital 1 
Head of Production: Hernán Minetti, Leo Alvarez 
Senior Producer: Pablo Encabo 
Assistant Director and editor: Juani Libonatti 
Animation: Shift 
Sound: Ariel Cabrera