DESPERTATE
2011 - TyC Sports - Program Packaging

After coming to LUMBRE in 2005 to repackage 5 of their shows, Argentine TyC Sports doubled down with 8 shows to reimagine. One of them was their morning sports show, Despertate.

It was important that the packaging maintained a shared look with the other shows of TyC sports while at the same time having its own identity.
Credits:
TyC Sports Project Managers: Gonzalo Gomez, DarĂ­o Becher, Javier Gori 

Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Assistant Producer: Natalia Giuliano
Design and Animation: Paula Vidal, Ariel Cabrera, Esteban Diacono, Rodrigo Pais
Reel Music: "I want, I want" by Digitalism