2013 - Chello Multicanal - Channel Branding

Canal Decasa is one of four channels LUMBRE rebranded for Spain’s Chello Multicanal. You can see our work for Sol Musica, Canal Cocina and XTRM as well.
It is the first and only lifestyle channel on pay television in Spain and is dedicated to the finest in décor, beauty, fashion, health and leisure.
As a lifestyle channel covering several different areas, they needed a graphic system that was highly modular, well segmented and easy to adjust. Obviously, it needed to be colorful, joyful and full of life as well.
We created a dynamic grid system of color, text and images that would work with all the different lifestyle content they broadcast while at the same time evoking the myriad of options available for a life well-lived.

Client: Chello Multicanal España

Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Art Director LUMBRE: Adriana Campos
Art Director: Federico Dams
Design: Federico Dams
Animation: Federico Dams, Rodolfo Melian
Sound design: Emilio Haro, Pablo Paz

Music for this reel: “Merry Happy” - Kate Nash