REBRAND PACKAGE 2023
Sportsnet Central
Sportsnet Central is the flagship sports
news program on Sportsnet in Canada.
Airing multiple times, a day, it is the
go-to source for the latest news from
Canada’s #1 Sports Media Brand.
They needed a clean, clear, modern
visual identity that is robust and flexible
enough to adapt to the enormous variety
of sports they cover.
We’ve built a lot of systems for sports news shows and sports channels
over the years, but working with the team at Rogers Media was a particular pleasure.
We had time to work closely with their creative, production, and marketing
departments to ensure that the final product met all their communication
and technical needs.
BRANDING TOOLKIT
Motion Rules
We created rules for our motion theory. There should be two elements in
opposition. They crash into each other expressing the central conflict.
Because we needed to be able to adjust the different broadcast elements to
the colors of the teams of each league, we relied heavily on motion to create
a unified visual identity for Sportsnet.
