LUMBRE* is a multi-disciplinary studio and branding consultancy that specializes in entertainment and television. We offer creative solutions to clients across the globe.

We use our expertise in visual storytelling to bring brands to life in authentic and original ways. We work closely with our clients to tailor our creations to their operational and commercial needs as well as ensure we are capturing the identity of the brand.

By finding the core truth of what differentiates your brand, we can create a story that conveys it in an unforgettable way to your audience.


Analyze your brand and who you want to communicate it to.

  • Brand pillars
  • Brand vision
  • Market position
  • Audience shaping
  • Audience targeting
  • Needs analysis
  • Work-flow analysis

Define how the brand identity will be communicated.

  • Brand philosophy
  • Brand identity
  • Visual language
  • Brand rules
  • Graphic systemization
  • Segmentation
  • List of deliverables

Create the resources and plans to communicate to your audience.

  • On air and off air
  • Film
  • Animation
  • Motion graphics
  • Brand style guides
  • Writing and editorial
  • Sound design
Sergio Saleh sergio@lumbre.tv CREATIVE DIRECTOR AND CO-FOUNDER

When not at LUMBRE or pursuing rock stardom, Sergio shares his extensive knowledge gathered during more that 15 years in the industry by teaching aspiring designers and lecturing internationally.

Pablo Encabo pablo@lumbre.tv EXECUTIVE PRODUCER AND CO-FOUNDER

Pablo has spent over a decade and a half in the television industry while working at the same time as a psychologist. Sometimes he asks himself which group is better adjusted.

Jeff Keisel jeff@lumbre.tv ACCOUNT MANAGER

Jeff claims that his travels around the world are research to better serve LUMBRE´s international clientele. He uses his background in messaging to convince anyone that doubts his claims.

Fátima Requena fatima@lumbre.tv SENIOR PRODUCER

In addition to leveraging her vast experience in production and post-production while flying through the studio to ensure that every i is dotted and every t is crossed, Fátima literally flies through the air as a trapeze artist.


Established in 2010.

LUMBRE is celebrating its 5th anniversary in 2015!

From our base in Buenos Aires, Argentina, we serve clients around the world.

Current time in Buenos Aires is

Your brand is your most valuable asset. You can trust LUMBRE to find the most effective way to communicate your brand. Let us tell your story and we will tell it to the world.

  • We believe everything has a story.
  • We believe details matter.
  • We believe in solutions.
  • We believe rock and roll can save our mortal souls.
  • We believe inspiration is everywhere.
  • We believe in the power of inspiration.
Brand it with fire.