LUMBRE* is a concept driven communication design studio that is committed to transmitting your message and values to the world. We help brands communicate in TV, digital and physical spaces through image, sound and action. We offer creative solutions to clients across the globe.

We use our expertise in visual storytelling to bring brands to life in authentic and original ways. We work closely with our clients to tailor our creations to their operational and commercial needs as well as ensure we are capturing the identity of the brand.

By finding the core truth of what differentiates your brand, we can create a story that conveys it in an unforgettable way to your audience.


Analyze your brand and who you want to communicate it to.

  • Brand pillars
  • Brand vision
  • Market position
  • Audience shaping
  • Audience targeting
  • Needs analysis
  • Work-flow analysis

Define how the brand identity will be communicated.

  • Brand philosophy
  • Brand identity
  • Visual language
  • Brand rules
  • Graphic systemization
  • Segmentation

Create the resources and plans to communicate to your audience.

  • On air and off air
  • Film
  • Animation
  • Motion graphics
  • Brand style guides
  • Writing and editorial
  • Sound design
  • Digital campaigns
  • Print
  • Outdoor
  • Event actions
Sergio Saleh sergio@lumbre.tv CREATIVE DIRECTOR AND CO-FOUNDER

Editor.  Trend watcher. Concept based director. Background in film. 20 years in TV. Musician. Teacher.

Pablo Encabo pablo@lumbre.tv EXECUTIVE PRODUCER AND CO-FOUNDER

Production management. Team building. 20 years in TV.  Psychologist.

Jeff Keisel jeff@lumbre.tv ACCOUNT MANAGER

Cross cultural communications. Student of marketing and new media. Teacher.


Established in 2010.

Telling stories for almost a decade.

From our base in Buenos Aires, Argentina, we serve clients around the world.

Current time in Buenos Aires is

Your brand is your most valuable asset. You can trust LUMBRE to find the most effective way to communicate your brand. Let us tell your story and we will tell it to the world.

  • We believe everything has a story.
  • We believe details matter.
  • We believe in solutions.
  • We believe rock and roll can save our mortal souls.
  • We believe inspiration is everywhere.
  • We believe in the power of inspiration.
Brand it with fire.